Creatigo
AI-Powered Inventory Optimization for Enhanced Efficiency
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Turning complex challenges into stepping stones for progress, using creativity, expertise, and technology to find solutions.
Built a high-performance media platform for large-scale video/audio delivery in India.
Optimized media storage and supported encoding/transcoding for various formats, including 4K.
Ensured low-latency streaming via CDNs with Indian points-of-presence.
Developed a real-time, metadata-driven search engine for fast and accurate content discovery.
Implemented a seamless frontend experience with hover-based real-time video previews.
Focused on efficient JavaScript and media handling for browser performance.
Integrated secure payment systems for subscriptions and single purchases.
Addressed scalability and responsiveness for a growing user base and media library.
At the outset of the project, our team held an in-depth meeting with the client to gain a comprehensive understanding of their business needs. As the client was not fully familiar with our process, we took the opportunity to guide them through our services and clarify the expected deliverables. Throughout the project, we made sure to keep the client engaged and regularly updated on our progress, ensuring their goals were met on time and within budget.
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Crafting innovative solutions designed to tackle complex challenges, enabling businesses to thrive in a fast-changing world.
Architected and delivered a scalable media platform with cloud-based storage and transcoding, optimized for high-resolution formats including 4K.
Built a robust role-based admin panel using Django, enabling content teams, account managers, and super admins to manage assets, users, and subscriptions efficiently.
Integrated ElasticSearch for lightning-fast, real-time search across complex media metadata, enhancing discoverability and user engagement.
Developed a high-performance frontend using Next.js with SSR, lazy loading, and efficient streaming (HLS/DASH) to ensure seamless playback and instant hover previews.
Empowered non-technical teams through Contentstack CMS integration for real-time control over frontend content and branding—without developer involvement.
Implemented secure, flexible payment solutions (Razorpay & Stripe) to support diverse monetization models, ready for scale and high user traffic.
We design a fully integrated solution leveraging the latest technologies, ensuring our clients stay ahead in a fast-evolving digital landscape.
The result is a perfect balance of innovation, strategy, and execution to achieve extraordinary business outcomes.
The development resulted in a deployed, functional stock media platform capable of delivering high-resolution video/audio assets efficiently. The integration of ElasticSearch provides fast, relevant search results, and the real-time hover-preview feature enhances user experience for media discovery. The Django-based admin panel provides robust, role-specific tools enabling efficient internal management and operational control by different teams. Concurrently, the Contentstack integration empowers non-technical users with the flexibility to make rapid updates to site content, visuals, and potentially themes, significantly improving content agility. The platform successfully handles user accounts, subscriptions, and payments via integrated gateways. The underlying architecture provides a scalable foundation for managing a growing library of India-centric media and supports the specific features required for a stock media service.
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