Beauty
Commerce built for shades, samples, and subscriptions.
Beauty buyers don't trust a swatch on screen. We engineer shade-finders, AR try-on, regulatory PIM, subscription churn prediction, and the loyalty math that earns lifetime spend.
Where beauty breaks generic commerce
Six engagements that recur across beauty builds
Shade matching + virtual try-on
Foundation, lipstick, hair color — buyers don't trust a swatch on screen. We engineer shade-finder quizzes, AR try-on (via ModiFace / Perfect Corp), and AI-driven shade recommendation.
Sampling programs
Free samples drive trial — but eat margin if uncontrolled. We build sample logic: tier-gated, repeat-purchase-aware, and mindful of fulfillment cost.
Regulatory + ingredient compliance
EU INCI lists, CA Prop 65, fragrance allergen disclosure, vegan / cruelty-free claim substantiation. Compliance metadata modeled into the PIM, not an afterthought.
Subscription cadence
Replenishment subscriptions for hero SKUs. We integrate Recharge / Skio / custom — with churn prediction so the AI surfaces a save-the-cancel before it happens.
UGC + reviews-as-conversion
Beauty converts on reviews and creator content. Yotpo, Bazaarvoice, Photoslurp wired into PDP with schema markup for SEO.
Loyalty + tiering
Sephora Beauty Insider set the bar. We engineer loyalty programs with point math, tier promotion logic, and birthday gifts that ops can actually fulfill.
Where we built
Beauty e-commerce platform migration.
Multi-yearmodernization engagement — replatform + modernization without freezing revenue or losing SEO.
Read the case studyThe beauty stack
Platforms + reviews + AR + subscriptions + loyalty.
How an engagement starts
Three steps to a partnership
Intake call
30 minutes. We listen, you talk. No deck.
Diagnostic
We audit the surface, name the bottleneck, propose a path.
Kickoff
Senior engineer in your standup by week two.