Shopify Plus · Fashion & Apparel
Fashion on Shopify Plus, engineered for drops.
Drops spike traffic 10-50x for minutes, lookbooks fight Core Web Vitals, and size-and-fit returns quietly eat margin. We engineer the Shopify Plus systems fashion brands run on when the launch actually lands.
The problem
Where fashion brands get stuck
The patterns recur. Shopify Plus solves some by default; the rest is engineering.
Drop-day traffic
Launches spike 10-50x for minutes. A theme that is fine on Tuesday falls over at the drop.
Content-heavy PLPs
Lookbooks and editorial slow the catalog. Merchandising and speed fight each other.
Returns drag margin
Size-and-fit returns are the silent margin leak; the flow is usually manual.
How it fits
The Shopify Plus stack, tuned for fashion & apparel
What we build
Shopify Plus for fashion & apparel, engineered to fit
Drop-ready architecture
Queueing, caching, and inventory holds tuned for launch spikes, load-tested before the date.
Editorial + fast PLPs
Hydrogen or Liquid with media discipline so lookbooks do not tax Core Web Vitals.
Returns + exchange flows
Self-serve exchanges that keep the sale instead of refunding it.
The AI layer
AI that moves the numbers for fashion & apparel
Not AI bolted on the side — agents and models wired into the fashion & apparel workflows that actually decide revenue, with human approval and an audit trail.
Demand & size forecasting
Predict drop demand and size curves, so you buy and allocate to the sizes that actually sell — not last season's guess.
Returns triage
Agents read return reasons, flag fit and quality patterns, and route exchanges before the refund — protecting margin.
Merchandising copilot
AI drafts PLP ordering, tags, and SEO copy from product data; merchandisers approve instead of authoring.
Where we built
Engineered for the minutes that matter — the drop, the restock, the seasonal launch..
90+Lighthouse Score
Read the case studyQuestions
Fashion & Apparel on Shopify Plus, answered
- Hydrogen or Liquid for a fashion build?
- It depends on how editorial you are and who maintains it. Content-heavy, animation-rich brands lean Hydrogen; if your team lives in Liquid and the theme can hit the speed bar, we keep you there. We pick per your team, not per trend.
- How do you keep drop day from falling over?
- Queueing, inventory holds, and a caching strategy tuned for the spike — and we load-test the exact launch window before the date, not during it.
- Can you actually cut size-and-fit returns?
- We instrument return reasons, add fit guidance where the data points, and make self-serve exchanges the default — so a return keeps the sale instead of refunding it.
- Do you handle international and multi-currency?
- Yes — Shopify Markets for currency, pricing, and tax by region, wired so the catalog and promotions stay consistent across storefronts.
How an engagement starts
Three steps to a partnership
Intake call
30 minutes. We listen, you talk. No deck.
Diagnostic
We audit the surface, name the bottleneck, propose a path.
Kickoff
Senior engineer in your standup by week two.