Skip to main content

Shopify Plus · Gifting & Floral

Gifting on Shopify Plus, ready for the date.

Date-sensitive delivery, peak that is the whole quarter, and substitutions when stock runs short. We build the Shopify Plus systems gifting brands need when the calendar will not move.

The problem

Where gifting & floral brands get stuck

The patterns recur. Shopify Plus solves some by default; the rest is engineering.

Challenge

Delivery-date promises

The cart must promise a date and the fulfillment chain must keep it.

Challenge

Calendar peaks

Valentine's and Mother's Day are the whole quarter; the stack has to survive them.

Challenge

Substitutions

Out-of-stock on a date-critical order needs a substitution path, not a refund.

How it fits

The Shopify Plus stack, tuned for gifting & floral

Commerce stack · cross-section
REQUESTExperience tierStorefront · Date picker · Recipient · MobileCommerce APIsCatalog · Cart · Checkout · SchedulingContent & searchCMS · Occasion merch · SearchFulfillmentOMS · 3PL · Carrier cutoffsAI & opsSubstitution · Demand forecast

What we build

Shopify Plus for gifting & floral, engineered to fit

Challenge

Date-aware checkout

Delivery-date selection wired to carrier cutoffs and fulfillment capacity.

Challenge

Peak-readiness

Load-tested launch windows with inventory holds and queueing for the spike.

Challenge

Substitution workflows

Rules and customer comms that save the order when stock runs short.

The AI layer

AI that moves the numbers for gifting & floral

Not AI bolted on the side — agents and models wired into the gifting & floral workflows that actually decide revenue, with human approval and an audit trail.

The AI layer

Substitution decisions

When a stem or SKU runs short, an agent picks the best substitute within your rules and tells the customer — saving the order.

Peak demand forecast

Forecast occasion spikes per SKU and region, so inventory and staffing are ready before the date.

Gift recommendation

AI helps senders find the right gift by occasion, recipient, and budget — lifting conversion on indecisive traffic.

Where we built

Engagement record

Built for Valentine's, Mother's Day, and every birthday in between..

90+Lighthouse Score

Read the case study

Questions

Gifting & Floral on Shopify Plus, answered

How do you keep delivery-date promises accurate?
The date picker is wired to real fulfillment capacity and carrier cutoffs, so the cart only offers dates you can actually hit.
Will the store survive Valentine's and Mother's Day?
We load-test the launch windows ahead of the date and tune caching, queueing, and inventory holds for the spike.
Can customers send to multiple recipients?
Yes — multi-recipient carts, per-recipient messages, and scheduling as first-class flows, not coupon-and-note workarounds.
What happens when a SKU runs out mid-peak?
Substitution rules you control kick in, with customer comms — saving the order instead of refunding it.

How an engagement starts

Three steps to a partnership

01

Intake call

30 minutes. We listen, you talk. No deck.

02

Diagnostic

We audit the surface, name the bottleneck, propose a path.

03

Kickoff

Senior engineer in your standup by week two.