Shopify Plus · Beauty
Beauty on Shopify Plus, built for repeat.
Repeat is the whole model — subscriptions that leak, sample-to-full-size journeys, and replenishment timing a template cannot reason about. We build the Shopify Plus systems that turn a first order into a second.
The problem
Where beauty brands get stuck
The patterns recur. Shopify Plus solves some by default; the rest is engineering.
Subscription churn
Off-the-shelf subscriptions leak; the dunning and skip-a-month logic is where retention lives.
Sampling + bundles
Sample-to-full-size and build-a-bundle flows strain the catalog and cart.
Replenishment timing
Knowing when to nudge a re-order is a data problem, not a template.
How it fits
The Shopify Plus stack, tuned for beauty
What we build
Shopify Plus for beauty, engineered to fit
Subscription engineering
Skip, swap, dunning, and win-back wired to keep MRR, not just start it.
Bundle + sample logic
Build-a-bundle and gift-with-purchase that the cart and inventory respect.
Replenishment signals
Re-order timing from real purchase cadence, fed to email and on-site.
The AI layer
AI that moves the numbers for beauty
Not AI bolted on the side — agents and models wired into the beauty workflows that shape revenue, with human approval and an audit trail.
Replenishment prediction
Per-customer re-order timing from real consumption cadence, so the nudge lands when the bottle is actually empty.
Routine & shade matching
An AI quiz and recommendation that match shade, skin type, and routine — lifting AOV and cutting wrong-product returns.
Churn signals
Models flag subscribers about to lapse so win-back fires before they cancel, not after.
Where we built
Questions
Beauty on Shopify Plus, answered
- Which subscription approach do you use?
- Whatever keeps MRR, not just starts it — usually a native or Recharge-class engine with skip, swap, dunning, and win-back engineered properly, since that is where retention actually lives.
- Can you handle build-a-bundle and gift-with-purchase?
- Yes, with the cart and inventory treating the bundle as a real unit — not a coupon hack that breaks fulfillment and reporting.
- How do you handle ingredient and claims data?
- We model ingredients and regulated claims as structured catalog data, so regional rules and product-detail content stay correct as you sell into new markets.
- When should we nudge a re-order?
- From real purchase cadence per SKU and customer, fed back to email and on-site — not a fixed 30-day guess.
How an engagement starts
Three steps to a partnership
Intake call
30 minutes. We listen, you talk. No deck.
Diagnostic
We audit the surface, name the bottleneck, propose a path.
Kickoff
Senior engineer in your standup by week two.