Luxury
Commerce that renders fast, feels slow.
Luxury sells the world, not the SKU. Editorial CMS, clienteling, white-glove fulfillment, made-to-order — engineered for an enterprise luxury fashion retailer over a multi-year embedded engagement.
Where luxury breaks generic commerce
Six engagements that recur across luxury builds
Editorial storytelling at retail scale
Luxury sells the world, not the SKU. Editorial CMS, cinematic PDP, lookbook merchandising, art-directed grids — engineered to render fast and feel slow.
Clienteling + private appointments
High-touch shopping — wishlists, appointment scheduling, stylist messaging, in-store handoff. Often the highest-AOV channel. Always custom-engineered.
White-glove fulfillment
Wrapping, signature delivery, return concierge. We integrate the OMS workflows that make the unboxing match the brand.
Made-to-order + customization
Monogramming, made-to-measure, configurable products with deep variant trees. PIM + checkout + production-workflow integration.
Regional pricing + tax + duty
DDP shipping, VAT inclusion, USD/EUR/GBP/JPY pricing logic, custom tax-rules engines. Luxury buyers do not tolerate surprise costs at checkout.
Anti-counterfeit + serialization
Per-unit serialization, certificate-of-authenticity flows, anti-counterfeit verification at point-of-resale (for brands with secondhand programs).
Where we built
Enterprise luxury fashion retailer.
3+ yearsEmbedded engagement, still running. Embedded inside the brand's engineering team — same standup, same Slack, same repo.
Read the case studyThe luxury stack
Platform agnostic. Workflow obsessive.
How an engagement starts
Three steps to a partnership
Intake call
30 minutes. We listen, you talk. No deck.
Diagnostic
We audit the surface, name the bottleneck, propose a path.
Kickoff
Senior engineer in your standup by week two.